Samsung is developing a new way to connect parents and preemies through the healing power of sound. "Voices of Life," a Launching People initiative, enables a mother's voice and heartbeat to be transmitted to a baby inside an incubator, which has been shown both to help parents bond with their babies and to enable babies to receive the maternal sounds they need for healthy brain development.

directed by: Benjamin Mullinkosson, Bobby Moser

brand: Samsung

agency: Leo Burnett, Chicago, USA

Producers: Keith Jamerson, Caitlin VanderKlok

Production Company: Whitelist Collective

Director of Photography: Brandon Kapelow

Executive Producer: Jared Anderson

Editor: Ben McCambridge

Colorist: Kris Smale